When you search for a type business in a specific location you will often see a map appearing and a list of businesses underneath this.
These results appear because the businesses are registered with Google and have a “Google My Business” page.
This is a page where you can profile your business including business information, opening hours, reviews, photos etc.
The following is an example of the results from searching for “Florist East Grinstead”. The first three results are paid adverts. Under this is the map showing florists. If you were to click on the florist name their Google My Business page would appear – or clicking on website takes the user directly to the website.
This is a very good way to bring your website nearer to the top of the search results.
To create your page go to the Google My Business starting page.