Every minute spent on something other than producing your company’s product or servicing your clients is a minute lost. Each minute lost is income not made.
How can minutes be lost?
One way is to try to do something you’re not a specialist at such as designing and building your own website. Unless of course you were once a website designer!
You may be tempted to use one of the free website builder websites. You may think you’ll be saving yourself money but by the time you figure it out hours and hours have gone by and you’ve lost that in income. It’s also likely the website won’t look as professional as a website created by a website designer which will affect your future income as potential customers may be put off.
It’s an easy mathematical computation
If your time is worth £20 an hour and it takes you 20 hours to make a website you’ve lost £400 in income. Or your time is worth £40 an hour then you’ve lost £800. (You’ll probably have a lost a bit of hair as well!)
Most companies have a marketing budget. That makes sense. You need to spend money to make money as the saying goes and that certainly applies when you need to promote your business whether using magazine adverts, printed flyers, online advertising etc.
Having looked at various business sites it’s suggested a company spend around 10% of its income on marketing to maintain it’s current level or more to expand. For a small business your company may be making £5000 a month – this means you should be spending £500 a month on marketing, or £10000 a month = £1000 a month on marketing. Depending on the size or your website you’ve got it covered within 2-3 months!
We are here to help
We are here to help YOU. Leave the website building to us while you use those valuable minutes for what you do best!