Search Engine Listings

We are often asked for advice on how to get a website listed high in the search engines. There is a wealth of information out there as well as companies charging high prices with promises to get your website “listed on the first page” of results.

Google has published a lot of information which you can use to your advantage. Some of it is quite technical but there is a summary which contains the key points including:

Give visitors the information they’re looking for
Make sure that other sites link to yours
Make your site easily accessible
Things to avoid

Here is the summary: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349 (see below for defnitions of some of the terms used)

The following page gives some basics on how Google your pages get listed and served in the results:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=70897

Note – The following are defnitions of some of the terms used in the above articles that you may not be familiar with:

JavaScript – a type of language language often used to add interactive features to webpages, such as drop-down menus or image slideshows
Session IDs – a unique identification for a user visiting a site
Cookie –  information  which is stored on a person’s computer when visiting a website so preferences are remembered on future visits
DHTML – dynamic HTML [HyperText Markup Language – the coding language used to make web pages]  Dynamic HTML enables dynamic and interactive features on websites
ALT – alternative. This is information added to a picture which can sometimes be seen when moving your mouse over the picture. It is used to give information when an image can’t be displayed and it can be indexed by search engines.
URL – Uniform Resource Locator – the address of the webpage i.e. www.google.co.uk is a URL
canonical – refers to the preferred location of a page where there is more than one option.  Google gives the example of
http://www.example.com/products/women/dresses or
http://www.example.com/products?category=dresses&color=green&cruel=no  These both go to the same page.

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Posted in Marketing.