This is a play on words from the movie Field of Dreams with Kevin Costner.
Anyone who has seen the movie will know the main character (Costner) keeps hearing a voice whisper in his ear “If you build it, he will come” and eventually he sees a vision of a baseball field. He goes on to build this and later sees a deceased baseball player in the field who is thrilled to play again and who invites his other deceased friends to play. To cut a long story short, at the end of the movie many people travel to the field to watch games which saves them from financial ruin.
This is a great story and if it could be applied to the internet our lives would be a lot less stressful – all we’d need to do is build the website, people would visit, buy products and services and everyone would live happily ever after!
Unfortunately this is not the case…
As of Dec 2013 there were 48 million web pages indexed by Google and 14 million by Bing. (factshunt.com)
In 2012 51 million new websites were added to the web – 43% in the US (royal.pingdom.com)
Holy Baseball Batman*!*! That’s a lot of websites!
So, as you can see build it and they will come is not going to be sufficient. However, there are actions you can take to make your website more visible and get visits.
1. Get a Google+ page. This will include your address and so when someone does a local search it is more likely to come up in the results.
2. If you are looking for local business ensure the town is in the title of your website. For example searching for East Grinstead Hairdresser brings up:
East Grinstead Hairdresser – Michael Todd Hair Dresssing
The blue bit is the link you see on the search results page.
3. Get your website listed in various free directories. Getting links to your website on other websites gives it more “weight” as far as Google is concerned – and it will also help people find you from those directories. A few of these are:
4. Get a LinkedIn page (not just a profile) and add your website address.
5. Get a Facebook page (not just a profile) and include your website address and update this regularly with information about your products and services.
6. Use free classified advert websites. With many of these websites you can keep re-posting the advert to keep it current. One example is Friday-Ad – you have to look for the “free” part but it’s there!
7. Often overlooked – include your website address in the signature of your email, on your business cards and on letterhead.
8. Place small ads in local publications that advertise local tradesmen etc. Be sure to include your website in the advert!
9. Update your website on a regular basis. The search engines will pay more attention to your website if there are regular changes. If nothing has been done for a few years it will slip down the list because it could be considered you’re not longer active.