With a New Year starting it’s a good time to review your website strategy to see if it’s working well for you. Here are five points to consider:
1. Update your blog
If you have a blog when was the last time you posted something new? A lot of blog posts have the date the post was written and published. If this is more than a few months old it can look like your website is old and out of date. Writing a blog post at least once a month will show you’re active and could help get you more business.
And if you don’t have a blog? It’s a good time to get one. That way you can post regular news and keep your clients updated on your activities. It’s also an easy way to promote special offers etc.
2. Review the look
Does your website look professional or could it do with a new look? Website design trends change over the years and whilst you might not want to follow the pack and copy this trend, it’s definitely worth taking a look and seeing if it can be improved especially if your website is some years old.
Also important is how does it look on a mobile phone? If it’s all squashed and hard to read this should be fixed.
3. Add a link to your Facebook page
The first step is obviously to get a Facebook page if you don’t have one. The next step would be to update the Facebook page on a regular basis whilst attracting “Likes” so people are seeing those updates.
Another tool is to use a Cover photo that matches your website branding. It should be of the correct size so it’s not stretched and fuzzy looking. A good cover photo can help attract attention. Cover photos can also be used on Twitter helping to have a cohesive blending of your brand across the web.
Once you have this set up ask your webmaster to set up a link from your website.
4. Add Testimonials
Another way to keep your website current is to add testimonials from recent clients. If you don’t have a testimonial page at all it’s worth adding because potential clients will often look at this page to see if you do what they want and if you’re reliable etc. Keeping this up-to-date shows you’re active as a company and still popular with clients.
5. Does your website contain a Call to Action (CTA)?
A call to action is anything that tells the viewer to do something, such as:
“Call us now for a free quote”
“Click here for 20 free tips on how to be better at Social Media”
If you don’t direct people to do something they are likely to move on to the next website. It needs to attract their attention amidst the dispersal of demands on the web.
If you need help with any of the above LET US KNOW!